Assembly

Assembly

Assembly is where it all comes together: outstanding retail, thriving restaurants, state-of-the-art offices and calm public spaces. It’s aim is to create a new destination in the heart of West London.

Working at Blast, for Axa Real Estate, Bell Hammer, CBRE and Knight Frank, I created an estate name and umbrella brand which creates a sense of ‘place’. I also named and branded the individual office, retail and public realm to create a cohesive brand experience. The marketing campaign launched with a stylish film which brings all the elements of the project together, delivered through a responsive website for the whole estate, and followed up with high-end brochures for the individual buildings.