Traffic Assist

Traffic Assist

Identity design for a company providing traffic management for large events such as film shoots and festivals. The traffic cone obviously features heavily in their line of work, and as it would happen, the negative shape of the capital A was able to provide one, resulting in a pleasingly iconographic logo. The client also offered other services such as security, and ultimately decided to group everything together under the name ‘Location Assist’, meaning that unfortunately this work was not taken forward